Unit 3

  1. Hyundai is one of the fastest growing auto brands in the world largest automotive markets. Its core areas are design, performance, and experience. Although this corporation, at first time, experienced difficulties as an auto company, it now stands as one of global markets with those three goals. In an effort to bring its brand proposition to life, Hyundai has focused on developing unique branded experiences. With the introduction Motor Studio and Motor Studio Digital, as well as the roll-out of its Global Dealership Space Identity, Hyundai offers customers more personalized experiences while disseminating a coherent message. Applying its “modern premium” approach not just to cars, but to lifestyle, Hyundai elevates its efforts to become more relevant and engaging to consumers.


  1. To place the first stone of trust in its modern premium story, Hyundai launched Hyundai Motorsports Gmbh, which has become a leader in quality, with especially high marks for the Hyundai Genesis sedan (a Top Safety Pick in 2014). In November 2015, the company announced plans to turn its Genesis line into a new-luxury nameplate, with the impending release of the flagship Genesis G90 sedan.


  1. http://www.mycarhelpline.com/index.php?option=com_easyblog&view=entry&id=181&Itemid=91


As a solution of a number of problems that happen in Hyundai products, Hyundai want to collect information from existing owners and combine it with recall, investigation, and technical service bulletin info.